educational

Creepy Crawlies: Part Two

It's not hard to make yourself more visible to the major Search Engines. By using the tips and tricks in this article series, you can easily get yourself listed higher in the ranking's without resorting to expensive Promotion Programs.

In the first part of this article series I gave you some hints on improving your site's exposure to Search Engines by adding Meta Data and Crawler-friendly content. In this article I'll teach you some more tricks to make yourself more visible.

Before I continue though, I must confess that a hit from AltaVista appeared in my logs in between writing the first article and this one — it seems to have sent out a crawl since January 1st (the date my site went online). This is good news for us all that it's finally crawling again.

Don't Call Me Names
Do I care what I name my files? I often use Fireworks to cut up my console pages and it will auto-name the slices for me to save time. Does it make a difference?

Yes! Have a good look at the search result for anything XXX related in Search Engines and see what comes up. What domains rank highest — the ones that are Keyword Saturated. Alongside the results, the URL's those results came from are shown to the surfer. Named properly, these URL's not only increase your Keyword Saturation, but give a psychological edge to them that will increase your click-throughs.

To give you an example, I named all my main files on XXX Competitions like so: xxx-pornstar-interview.shtml. When the surfer sees that URL on the screen, they know exactly what sort of content is on the page. Plus, the Search Engine's love it as well!

I do the same things with my graphics. Even if I don't bother naming all the individual slices that Fireworks makes, I make sure the "base name" reflects the site I'm creating so the image files have Keywords in them i.e. sex-sluts-r05_c2.gif. If you don't use Fireworks to slice and dice, this probably doesn't make complete sense, but you are also probably paying extra bandwidth costs for images that Fireworks could squish further for you (unfortunately this is an article in itself).

You may think this is a waste of time, but remember that there are many Image Search services around now — well named files are going to rank much higher in these searches, plus your visitor will visually identify with the filename and this gives you more sales in the long term. The few extra minutes spent naming them well now will more than make up for it in extra $$$ over the life of your site.

Sorry, I Don't Speak English
There are a lot of people who don't speak English as a first language. In fact, the non-English-speaking market for porn is growing very quickly. A lot of these visitors will actually speak enough English though to navigate their way through your site. But how are they going to find your site in the first place?

From my research I've discovered that Germans type in German derivations of search terms rather than English equivalents i.e. Voyeure, sexkontakte telefonsex, erotische, amateurfotos:

How do I know that's what they're searching for? I found out from a German Search Voyeur. I sat there watching the Search Terms they typed in and noted them down. Then I made a page full of Sex Search Terms that I saw them use and submitted it to all of the German Search Engines I could find. I would suggest you acquaint yourself with sites like yahoo.de and other such multi-lingual Internet portals.

These particular Keywords pull in search's from that country. Ditto for Italy, Japan, France and Spain. Where I couldn't find a Search Voyeur to watch real terms being searched for, I used Babel fish (https://babelfish.altavista.com/) to translate Keywords into all the different languages it offers. They may not all be 100% correct, but they are close enough to pulls in the hits from non-English Search Engines.

Like I said before, most of these surfers CAN read English enough to get around your site — you're just using the local dialect to pull them into the site via the Search Engines they prefer to use. I would suggest you acquaint yourself with sites like yahoo.de and other such multi-lingual Internet portals.

Needless to say, where possible, I joined banner schemes that promoted sites in the native language of each Language Doorway Page so they felt at home. Why miss out on the chance to promote sites in their native tongue?

In my next installment, I'll discuss Search Engine "Don'ts" and Resources.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

WIA Profile: Lainie Speiser

With her fiery red hair and a laugh that practically hugs you, Lainie Speiser is impossible to miss. Having repped some of adult’s biggest stars during her 30-plus years in the business, the veteran publicist is also a treasure trove of tales dating back to the days when print was king and social media not even a glimmer in the industry’s eye.

Women in Adult ·
opinion

Fighting Back Against AI-Fueled Fake Takedown Notices

The digital landscape is increasingly being shaped by artificial intelligence, and while AI offers immense potential, it’s also being weaponized. One disturbing trend that directly impacts adult businesses is AI-powered “DMCA takedown services” generating a flood of fraudulent Digital Millennium Copyright Act (DMCA) notices.

Corey D. Silverstein ·
opinion

Building Seamless Checkout Flows for High-Risk Merchants

For high-risk merchants such as adult businesses, crypto payments are no longer just a backup plan — they’re fast becoming a first choice. More and more businesses are embracing Bitcoin and other digital currencies for consumer transactions.

Jonathan Corona ·
opinion

What the New SCOTUS Ruling Means for AV Laws and Free Speech

On June 27, 2025, the United States Supreme Court handed down its landmark decision in Free Speech Coalition v. Paxton, upholding Texas’ age verification law in the face of a constitutional challenge and setting a new precedent that bolsters similar laws around the country.

Lawrence G. Walters ·
opinion

What You Need to Know Before Relocating Your Adult Business Abroad

Over the last several months, a noticeable trend has emerged: several of our U.S.-based merchants have decided to “pick up shop” and relocate to European countries. On the surface, this sounds idyllic. I imagine some of my favorite clients sipping coffee or wine at sidewalk cafés, embracing a slower pace of life.

Cathy Beardsley ·
profile

WIA Profile: Salima

When Salima first entered the adult space in her mid-20s, becoming a power player wasn’t even on her radar. She was simply looking to learn. Over the years, however, her instinct for strategy, trust in her teams and commitment to creator-first innovation led her from the trade show floor to the executive suite.

Women in Adult ·
opinion

How the Interstate Obscenity Definition Act Could Impact Adult Businesses

Congress is considering a bill that would change the well-settled definition of obscenity and create extensive new risks for the adult industry. The Interstate Obscenity Definition Act, introduced by Sen. Mike Lee, makes a mockery of the First Amendment and should be roundly rejected.

Lawrence G. Walters ·
opinion

What US Sites Need to Know About UK's Online Safety Act

In a high-risk space like the adult industry, overlooking or ignoring ever-changing rules and regulations can cost you dearly. In the United Kingdom, significant change has now arrived in the form of the Online Safety Act — and failure to comply with its requirements could cost merchants millions of dollars in fines.

Cathy Beardsley ·
opinion

Understanding the MATCH List and How to Avoid Getting Blacklisted

Business is booming, sales are steady and your customer base is growing. Everything seems to be running smoothly — until suddenly, Stripe pulls the plug. With one cold, automated email, your payment processing is shut down. No warning, no explanation.

Jonathan Corona ·
profile

WIA Profile: Leah Koons

If you’ve been to an industry event lately, odds are you’ve heard Leah Koons even before you’ve seen her. As Fansly’s director of marketing, Koons helps steer one of the fastest-growing creator platforms on the web.

Women in Adult ·
Show More